With a sartorial take on extreme, high-performance outerwear, Norwegian Rain is inspired by Japanese sensibility and life in the rainiest city of Europe: Bergen in Norway. Focusing on creating a different retail experience, the brand offers a unique and tailored approach to their customers in their Oslo flagship store and other parts of the world.
“Born and raised in Bergen, the rainiest city in Europe, I didn’t want the weather to dictate what I could wear,” says creative director and manager Alexander Helle. In 2007, he met T-Michael, who already had over ten years of experience in the field of tailoring, and the duo decided to start Norwegian Rain to try to solve this challenge without compromising on functionality and stylistic preferences. Together, they created revamped rainwear with a distinct sartorial approach, carefully blending hints of Japanese sensitivity and inspired by their own life in the rain, which today sells worldwide from sunny California to rainy Bergen.
Every garment by Norwegian Rain is 100 per cent waterproof and made from recycled materials. “In today’s society, we believe it is simply a necessity for brands to choose eco-friendly materials as much as possible,” says T-Michael. In addition to being chief designer at Norwegian Rain, he also has his own brand, T-MICHAEL, characterised as a conceptual approach to tailoring.